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Grey Poupon spreading

Published on .

Nabisco's Grey Poupon brand unveiled a new spread of products that extend the brand name into salad dressings, specialty oils, vinegars and cooking wines. The "Premiere Collection" promotion will include a national tour of a specially painted 1963 Rolls Royce that will give out the product when passers by ask Grey Poupon ads' "Pardon me..." question. A print campaign from Lowe & Partners/SMS, New York, runs from October through December. Additional products are to be added to the line in early 1996, said J. Robert Hall, president of Nabisco Specialty Products Co.

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