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Grey's MediaCom wins $60 mil Subway account

Published on .

Subway, Milford, Conn., awarded its $60 million national media account to Grey Advertising's MediaCom, New York. Western Initiative and TN Media also were finalists. The media review, as well as Subway's creative review, are handled by consultancy AAR/Bob Wolf Partners. A decision on the creative review is expected in mid-March. Publicis & Hal Riney, Chicago, previously handled creative and media.

Copyright February 2000, Crain Communications Inc.

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