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Grey shuttering G2 unit that handled Mitsubishi

Published on .

Grey Advertising is closing its G2 unit, which exclusively services client Mitsubishi Motor Sales of America. The closing follows Mitsubishi's recent notification of Grey that it would review its contract, valued at $75 million to $90 million, when it expires this October. A Grey spokeswoman said the agency would not participate in such a review. G2 this month lost a pitch for Mitsubishi's $50 million Galant sedan launch to Deutsch, New York and Marina del Rey, Calif. Deutsch also won Mitsubishi's consolidated dealer assignment earlier this year.

Copyright May 1998, Crain Communications Inc.

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