Grey & Trace resigns Spanish telecoms online business to launch new jazz site

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MADRID--Grey & Trace has resigned its Teleline online business for Spain's Telefonica, the country's largest advertiser, to handle the launch of a new rival portal, Jazztel Internet Factory, and the site JazzTel.

Launched this year by former Telefonica executives, JazzTel is a fixed-line telecoms company offering highly competitive rates. It competes with Telefonica, the Spanish telecoms giant, Retevision and Uni2.

Jazz Tel had worked with ad agency Remo Asatsu on an earlier campaign.

Copyright September 1999, Crain Communications Inc.

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