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Grey wins M&M/Mars' Twix account

Published on .

M&M/Mars has chosen Grey Advertising, New York, for its $15 million Twix account, formerly at D'Arcy Masius Benton & Bowles, St. Louis. Grey already handles Mars' Starburst brand; D'Arcy retains its Skittles and Milky Way accounts. Roster shop BBDO Worldwide, New York, which handles M&M's and Snickers, was also in the Twix competition. Neither Mars nor the agencies involved could be reached for comment at press time.

Copyright February 2000, Crain Communications Inc.

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