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Grey wins M&M/Mars' Twix

Published on .

M&M/Mars, Hackettstown, N.J., selected Grey Advertising, New York, for its $45 million Twix account, formerly at D'Arcy Masius Benton & Bowles, St. Louis. Grey already handles Mars' Starburst brand; D'Arcy retains its Skittles and Milky Way accounts, and Twix in the Asia-Pacific. Roster shop BBDO Worldwide, New York, which handles M&M's and Snickers, also was in the Twix competition.

Copyright March 2000, Crain Communications Inc.

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