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Grey, Zimmerman deal is close

Published on .

Grey Advertising, New York, is close to a deal to buy Zimmerman & Partners, Fort Lauderdale, Fla.; an announcement could come as soon as this week. The two will pitch as one for Mitsubishi Motor Sales of America's $80 million consolidated regional dealer account. The carmaker said it has no position on the merger. Mitsubishi's review panel and consultant Select Resources meet for the first time today to discuss the first round of agency responses. All five incumbents were invited.

Copyright October 1997, Crain Communications Inc.

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