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Greyhound is airborne

Published on .

A new Canadian discount airline, Greyhound Air, of Calgary, Alberta, got off the ground this week supported by a tongue-in-cheek print ad campaign which shows a greyhound dog urinating on the wheels of other Canadian airlines' planes. The newspaper ads from Palmer Jarvis, Vancouver, are running in newspapers in Ontario and the western provinces with the tagline "Low fares without the fine print..

Canada's National Transportation Agency delayed Greyhound's maiden flight for several months, ruling that Greyhound exceeded the foreign ownership limit of 25% for airlines. U.S. conglomerate Dial Corp. at the time owned 68% of Greyhound. But last month Canada's Transportation Minister David Anderson gave Greyhound permission to launch its service after Dial agreed to sell off some shares to Canadian shareholders.

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