The International Association of Theatrical Stage Employees, Local 52, in New York refused Oct. 5 to cross the picket line on the New York set of a commercial that Saatchi & Saatchi was shooting for Procter & Gamble Co.'s Physique haircare brand, shutting down the production. It's the first time that the union, which represents grips, electricians and prop masters, has taken any action in the 5-month-old actors strike. The Physique commercial featured 15 non-union actors who are models, mostly imported from Europe.
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Copyright October 2000, Crain Communications Inc.