GROCERY PRODUCTS MILK AND COOKIES: SOME FANCY FOOTWORK OVER OREOS, AND A GIRL, AND OVERSEAS

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Nabisco Brands-Oreos: "Schoolyard" (FCB/Leber Katz Partners; Harmony Pictures, :30). Category winner opens with two adolescent boys watching a girls' kickball game on a playground. They start to pull an Oreo apart, each saying the one who gets the cream on his side of the cookie will be a bachelor. When they both get some of the cream, they exclaim,"Bachelor's forever!" giving high fives.

Then a female classmate who's chasing a ball down picks it up at their feet and favors them with a dazzling smile: "Twist it again," one boy says. "That was practic."

Endframe and voice-over: "Oreo-unlock the magic."

ZVSM: "Kicks" (Advico Young & Rubicam Zurich; Voyager Films; :30). Spot for a Swiss dairy association opens with a uniformed soccer player doing fancy footwork with the ball as a Holstein cow looks on uninterestedly. The player kicks the ball to the cow who lets it roll by. He then repeats his performance, and the second time, the cow stops the ball and proceeds to do some fancy hoofwork of her own-thanks to computerized editing.

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