King. On the great burger/diamond coincidence, CD Alex Bogusky of Miami's Crispin Porter & Bogusky, responsible for the Checkers commercial, quips, "I'll let it slide this time, but if it happens again, I know I've got a leak at the agency."
Two spots don't make a trend, you say? Then how 'bout this one: notice how food and drink are no longer culinary delights, but props in a gross-out contest? Goodby's Foster Farms chickens begat our chuckles, but the moth-eaten Big Birds did nothing for our appetite. Then there's a new Burnett Pizza Pops commercial that borrows a spectacularly messy brainsplattering scene from Pulp Fiction. This time it's sauce, not gray matter, that hits the car windows, to great mouthwatering effect (not).
Runner-up is FCB's spot for Daily Soup, an upscale New York soup chain, that has a hen-pecked husband watching his wife inadvertently eat pee soup -- that's soup with baby pee in it. Note: watch your little 'un during his next diaper change. Talk about a leak!