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It's been said that imitation is the sincerest form of flattery. It's also been said that plagiarism is illegal. And finally, it's been said, 'Hey, that's mine, you bloody hack!' With that in mind, you may notice a deja vu-ish quality to a few pieces in the work section. Time-release patches for Snapple, Twilight Zone flashes for Slice, a pretty farmer's daughter for Bud, and shadow-filled diamond spots for two burger chains, Checkers and Burger

King. On the great burger/diamond coincidence, CD Alex Bogusky of Miami's Crispin Porter & Bogusky, responsible for the Checkers commercial, quips, "I'll let it slide this time, but if it happens again, I know I've got a leak at the agency."

Two spots don't make a trend, you say? Then how 'bout this one: notice how food and drink are no longer culinary delights, but props in a gross-out contest? Goodby's Foster Farms chickens begat our chuckles, but the moth-eaten Big Birds did nothing for our appetite. Then there's a new Burnett Pizza Pops commercial that borrows a spectacularly messy brainsplattering scene from Pulp Fiction. This time it's sauce, not gray matter, that hits the car windows, to great mouthwatering effect (not).

Runner-up is FCB's spot for Daily Soup, an upscale New York soup chain, that has a hen-pecked husband watching his wife inadvertently eat pee soup -- that's soup with baby pee in it. Note: watch your little 'un during his next diaper change. Talk about a leak!

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