Center for Media Education, Washington, suggested alcoholic beverage marketer Internet sites feature content appealing to youth, but CME stopped short of charging the companies with purposely trying to use their Web sites to target underage consumers. CME said more than half of alcoholic beverage Web sites don't ask that Web viewers be the legal drinking age. Those that do ask, it said, don't verify the age (with some even joking about the age question). CME warned the sites could bring in youths because they offer games, cartoons and other entertainment devices.
Copyright December 1998, Crain Communications Inc.