Group posts rules for shops pitching anti-tobacco campaignThe foundation formed by state attorneys general to handle anti-tobacco advertising and said agencies and media-buying partners applying for its ad contract had to already have at least $500 million in annual billings. Further, the anti-tobacco ad contract can't represent more than a quarter of a contending agency's billings. That will likely force smaller agencies to form partnerships to compete. The bid specifications (available at anti-tobaccorfp.org) ban from competing for the contract agencies that have done tobacco work anywhere in the world in the last two years and said agencies had to disclose if they were working on non-tobacco assignments for holding companies that also marketed tobacco products. The foundation, called the Master Settlement Agreement National Foundation, is expected to spend from $150 million to $225 million annually on advertising, public relations and media buying, though the bid request said spending could reach $300 million per year.
Copyright June 1999, Crain Communications Inc.