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Group sets online ad resource

Published on .

Mercury 7, New York, will launch a site for the interactive advertising industry called Channel 7 in early March, according to one employee of the three-month-old company. The free site may eventually provide pay content on online marketing, but is focused mostly on facilitating dialogue between members of the ad community. Formed by seven partners, many of whom migrated from Neographic, New York, Mercury 7 handles interactive work for Rodale Press brand Men's Health, formerly a Neographic client. Neographic still handles work for Rodale's book division.

Copyright February 1997, Crain Communications Inc.

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