×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Groupe Bull seeks advertiser partners for e-commerce

By Published on .

Seoul--French computer marketer Groupe Bull is betting on cybercash and the future of electronic commerce.

Bull wants to develop electronic commerce with major international events in partnership with advertisers, according to Najar Naffah, Bull's Paris-based VP-multimedia business. The first event is the annual Cannes movie festival, where Bull will maintain a permanent Web site with information about the festival and items from the festival's boutique of movie memorabilia that can be ordered and paid for electronically, he said.

Bull is still seeking an advertiser for the Cannes movie festival Web site. Bull is also developing the site for its next project, an ecology conference to be held this fall in Lyons, France, Mr. Naffah said.

In this article:
Most Popular