Kellogg Co. today launches its first TV spot in six years featuring original creative in an effort to reach out to Hispanic consumers. The spot features a hip, young shopper in a grocery store who flirtatiously growls at women he encounters, only to find himself on the other side of a growl when he's confronted by a silver-haired woman who eyes him and his cart of Frosted Flakes. The commercial breaks in morning shows on Univision. Leo Burnett
USA's Hispanic unit, Lapiz
, Chicago, created the spot, which will be supported by TV, radio and in-store promotions.