Gruner & Jahr USA Publishing invests in

Published on .

Gruner & Jahr USA Publishing entered into a strategic partnership with, a baby superstore, with an investment of $8.5 million in the company. Gruner & Jahr, itself 74% owned by Bertelsmann, is featuring as the exclusive baby products retailer on, the online counterpart to Gruner & Jahr's Parents magazine. will use the proceeds from this agreement for the continuation of the targeted marketing programs to draw customers. Gruner & Jahr Exec VP-Chief Operating Officer Andreas Wiele will join the board.

Copyright April 2000, Crain Communications Inc.

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