GSD&M partners with ACTV for targeted digital TV advertising

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GSD&M, Austin, Texas, and ACTV, which specializes in interactive TV applications, are developing targeted, addressable advertising that will be delivered on various digital TV platforms using ACTV's SpotOn service. A charter program for SpotOn is expected to begin later this year. Concurrently, GSD&M is developing a branding campaign for ACTV.

Copyright May 2000, Crain Communications Inc.

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