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GTE kicks off Web campaign

Published on .

GTE Wireless this week launches a new online branding campaign targeting professional males, cell phone users, plus sports fans and college football enthusiasts. Real Media, New York, is placing the advertising created by OgilvyOne Interactive, New York. The ads will appear on co-branded NCAA College Football pages on sites for newspapers, including the Los Angeles Times , The Dallas Morning News and The Seattle Times .

Copyright August 1998, Crain Communications Inc.

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