GTE Corp. launches its first and much-anticipated national TV advertising campaign the week of the 9th from Ogilvy & Mather, Dallas. Rumors about troubles between GTE and O&M have been rampant since the proposed fall campaign was pushed back several times. GTE VP-Advertising and Social Responsibility Glen Gilbert said while the relationship isn't perfect, it is "on very strong footing." He called the new campaign "terribly strong" and "timeless."
Copyright March 1998, Crain Communications Inc.