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GTE in review

Published on .

GTE Corp. is putting its estimated $80 million account into review. DDB Needham Worldwide in 1993 formed Dallas-based Focus GTE, a division with about 100 people, specifically to maintain the GTE account. "In light of deregulation in the telecommunications industry, we thought it was time to refocus our advertising strategy and increase our options," said a GTE spokeswoman. In addition to Focus GTE, Temerlin McClain, Dallas, which handles a small portion of GTE work, is expected to participate. GTE has not yet finalized the list of participants and doesn't expect a decision before yearend..

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