The Guby Network
, Miami, an Internet platform linking six Latin American Web portals, on April 18 unveiled the first phase of its three-year, $30 million international campaign. The bilingual integrated campaign will consist of TV, print and online ads targeting Latin American Internet users. The campaign marks the first international work created by Y&R Advertising's Y&R 2.1 in Miami. Young & Rubicam's Media Edge handles media buying. The advertising, themed "Que buscas?" ("What are you looking for?''), will highlight the power and relevance of the Internet as a useful and practical tool. Guby CEO Peter Campbell said the "campaign focuses on the functionality and usefulness of Guby's platform and local search capabilities.''
Copyright April 2000, Crain Communications Inc.