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Guby's Latin American network kicks off ads

Published on .

MIAMI--The Guby Network, an Internet platform linking six Latin American Web portals, has unveiled the first phase of its three-year, $30 million international campaign. The bilingual integrated campaign will consist of TV, print and online ads targeting Latin American Internet users. The campaign marks the first international work created by Y&R Advertising's agency Y&R 2.1 in Miami. Young & Rubicam's Media Edge handles media buying.

Copyright April 2000, Crain Communications Inc.

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