MIAMI--The Guby Network
, an Internet platform linking six Latin American Web portals, has unveiled the first phase of its three-year, $30 million international campaign. The bilingual integrated campaign will consist of TV, print and online ads targeting Latin American Internet users. The campaign marks the first international work created by Y&R Advertising's agency Y&R 2.1 in Miami. Young & Rubicam's Media Edge handles media buying.
Copyright April 2000, Crain Communications Inc.