Guide to automotive Web sites

By Published on .

Listings include site, launch and redesign dates and cyber agency or Web developer.

AMErICAN HONDA MOTOR CO.

Honda

URL: honda.com

Launch: October 1997

Notes: Now in redesign

Agency/developer: RP Interactive, Santa Monica, Calif.

URL: honda2000.com

Launch: October 1995

Redesign: October 1999; updates: daily

Agency/developer: RP Interactive

Acura

URL: acura.com

Launch: November 1996

Redesign: November 1999; updates: daily

Agency/developer: RP Interactive

AMERICAN SUZUKI MOTOR CO.

URL: suzuki.com

Launch: October 1996; updates: as needed

Agency/developer: Matrix Consultants, Big Bear City, Calif.

AUDI OF AMERICA

URL: audiusa.com

Launch: 1996

Redesign: October; updates: daily

Notes: Links to partners' sites

Agency/developer: US Web/CKS, New York

BMW HOLDING CO.

URL: bmwusa.com

Launch: 1995

Agency/developer: Fallon McElligott, Minneapolis

DAIMLERCHRYSLER CORP.

URL: daimlerchrysler.com

Launch: 1998; updates: daily

Agency/developer: Organic, San Francisco

Dodge

URL: 4adodge.com

Launch: 1995; updates: daily

Agency/developer: Organic

Chrysler Plymouth Jeep division

URLs: chryslercars.com

plymouthcars.com

jeepunpaved.com

Launch: 1995; updates: daily

Agency/developer: Organic

Five Star

URL: fivestar.com

Launch: 1997; updates: weekly

Agency/developer: Organic

Mercedes-Benz of North America

URL: mbusa.com

Launch: 1995; updates: daily

Agency/developer: Critical Mass, Calgary, Alberta

FORD MOTOR CO.

URL: ford.com

Launch: April 1998

Agency/developer: Ogilvy & Mather, Dearborn, Mich.

URL: focus247.com

Launch: September 1999

Redesign: March 13 to facilitate live commercial feeds

Notes: Site includes interactive commercials, as well as the T4U (Tailored for You) personalization kits and Ford's Limited Edition vehicles and allows consumers to connect with various online partners

Agency/developer: J. Walter Thompson USA, Detroit

URL: fordpreowned.com

Launch: May 1998

Redesign: October 1999

Notes: Available in five metropolitan areas and offers competitively priced, preowned Ford and Mercury vehicles over the Internet

Agency/developer: In-house

Ford Division Sport Utility Vehicles

URL: fordoutfitters.com

Launch: November 1999;

updates: as needed

Agency/developer: JWT

Ford Racing

URL: fordracing.com

Launch: January 1997

Redesign: July 1999;

updates: three times each week

Notes: Site provides highlights of Ford's involvement in racing as well as a history of Ford's racing program; it includes links to the Ford Racing Performance Parts catalog and many performance parts distributor sites

Agency/developer: Visual Services, Bloomfield Hills, Mich.; content by Campbell & Co.

Team Ford Racing

URL: teamfordracing.com

Launch: Sept. 15, 1999; updates: daily

Notes: Subscription-based Web site serves more than 10,000 Ford racing fans. Site offers links to online partners such as John Deere, Hertz Corp., as well as various racing and automotive publications

Agency/developer: Visual Services; Campbell & Co. handles content.

Lincoln Mercury

URLs: lincolnvehicles.com

mercuryvehicles.com

Launch: 1995; updates: as needed

Young & Rubicam's Impiric, Irvine, Calif.

Aston Martin Lagonda of North America

URL: astonmartin.com

Launch: October 1998

Redesign: October 2000

Notes: Features product updates, announcements and company news. Also links to its dealer sites and Aston Martin owners' club

Agency/developer: In-house

Jaguar Cars North America

URL: jaguar.com

Launch: September 1995

Redesign: August 1999; updates: monthly

Notes: Some banner ad campaigns have been conducted to promote the site, as well as some off-line campaigns

Agency/developer: O&M

Mazda North American Operations

URL: mazdausa.com

Launch: November 1996

Redesign: April 1999; updates: monthly

Agency/developer: USWeb/CKS

Volvo Cars

URL: volvocars.com

Launch: 1994; updates: weekly

Redesign: April 2000

Notes: Site features links to sponsorships and special promotions

Agency/developer: Messner Vetere Berger McNamee Schmetterer/Euro RSCG, New York

GENERAL MOTORS CORP.

URL: gm.com

Launch: 1996

Redesign: December 1999; updates: weekly

Notes: Site lists affinity partners and offers links to their sites

Agency/developer: Roessner Benning Design House, Troy, Mich.

URL: GMBuyPower.com

Launch: 1999; updates: daily

Notes: Links to Edmund, NetZero, Kelley Blue Book, AOL and others

Agency/developer: Zentropy, Hollywood, Calif.

Buick

URL: buick.com

Launch: 1999; updates: daily

Notes: Links to sponsorships such as PGA Tour, Women's National Basketball Association, American Legion Baseball, American Association of Retired Persons and others

Agency/developer: McCann-Erickson Worldwide and Appnet, Bethesda, Md.

Cadillac

URL: cadillac.com

Launch: 1996; updates: daily

Notes: Links to partners' sites including Senior PGA, National Kidney Foundation

Agency/developer: Novo Interactive, San Francisco

Chevrolet

URL: chevrolet.com

Launch: 1995; updates: daily

Notes: Links to the Web sites of its partners such as U.S. Figure Skating Association and others

Agency/developer: Campbell-Ewald, Warren, Mich.

Oldsmobile

URL: oldsmobile.com

Launch: 1994; updates: daily

Notes: Links to Oldsmobile Scramble Partnership, CDNow, Oldsmobile Club of America, Palm.net, MVP.com, among others

Agency/developer: Giant Step, Chicago

Pontiac-GMC

URL: pontiac.com

URL: gmc.com

Launch: 1996; updates: daily

Agency/developer: Digitas Worldwide, New York

Saab Cars USA

URL: saabusa.com

Launch: 1995

Redesign: October 1999;

updates: monthly

Notes: Links to partner sites such as saabgaryfisher.com, which touts a joint promotion with bicycle marketer Gary Fisher

Agency/developer: Large Medium, Stockholm

Saturn Corp.

URL: saturn.com

Launch: February 1995

Redesign: fall 1999

Agency/developer: Publicis & Hal Riney, San Francisco

HYUNDAI MOTOR AMERICA

URL: HyundaiUSA.com

Launch: Parts site 1998; updates: weekly

Agency/developer: Appnet Systems, Santa Monica, Calif.

KIA MOTORS AMERICA

URL: kia.com

Launch: August 1997; updates: daily

Agency/developer: Animated Designs, Westlake Village, Calif.

MITSUBISHI MOTOR SALES OF AMERICA

URL: mitsubishicars.com

Notes: Offers information about customer relations, auto shows, motor sports

Launch: 1996

Redesign: 1999

Agency/developer: iDeutsch, Marina del Rey, Calif.

NISSAN NORTH AMERICA

URL: nissandriven.com

URL: infiniti.com

Launch: 1997; updates: every two months

Agency/developer: Magnet Interactive Communications, Washington

SUBARU OF AMERICA

URL: subaru.com

Launch: 1995

Redesign: September 1999; updates: daily

Notes: Links to 25 affiliate groups with which Subaru partners. Subaru is now testing an owners' site to be folded into Subaru.com

Agency/developer: True North Communications' Sixty Foot Spider, Dallas

TOYOTA MOTOR SALES USA

URL: toyota.com

Launch: October 1995

Redesign: September 1998; updates: as needed

Agency/developer: Novo Interactive

URL: isthistoyota.com

Launch: October of 1999; updates: monthly

Notes: Targets younger customers with information on Celica, Echo and MR2 Spyder

Agency/developer: Interactive Video Technologies

Lexus

URL: lexus.com

Launch: 1996

Redesign: September 2000

Agency/developer: Saatchi & Saatchi Advertising's Team One Advertising, El Segundo, Calif.

VOLKSWAGEN OF AMERICA

URL: vw.com

Launch: 1994

Redesign: December 1999; updates: weekly

Agency/developer: Arnold Communications, Boston

In this article:
Most Popular