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Guinness to break Bass ads

Published on .

Guinness Import Co. is breaking a $3.5 million print and outdoor campaign for Bass ale this month in 12 major markets, the brand's largest support yet. Initial executions include a photo of a man licking a boot with the caption, "In a world of strange tastes, there's always Bass ale." Weiss, Whitten, Stagliano, New York, handles and celebrity photographer David LaChapelle shot the photos.

Copyright September 1997, Crain Communications Inc.

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