×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Guinness names U.K. boss for global post

Published on .

In its efforts to bolster its pre-packaged spirits division, Diageo-owned Guinness UDV has promoted Gary Haigh, former marketing director for Guinness Great Britain, to the new post of global director for ready-to-drink (RTD) products.

RTD brands include Smirnoff Ice, Smirnoff Mule, Gordon's Space and Stolly Lemon Ruski.

Mr. Haigh joined Diageo in May 1998 as global marketing director for Guinness' portfolio brands, from Pizza Hut U.K., where he was board marketing director. Prior to that, Mr. Haigh held several international marketing positions at PepsiCo.

Copyright January 2001, Crain Communications Inc.

In this article:
Most Popular