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Guinness splits global beer account

Published on .

Guinness is splitting its global beer account between Abbott Mead Vickers/ BBDO and Saatchi & Saatchi after a review intended to pick a single worldwide agency. AMV/BBDO, already Guinness' U.K. agency, picks up additional business in the U.S. and Europe and will handle the bulk of the account-about $70 million. Saatchi, responsible for Africa, adds Asia. Previously, Guinness worked with six agencies, including Weiss, Stagliano & Partners, New York, for North America.

Copyright January 2001, Crain Communications Inc.

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