Gump for Yule

Published on .

Paramount Home Video is gearing up for a big Christmas push for "Forrest Gump." Paramount has created an ad campaign, featuring a variation of its classic movie poster, with Forrest sitting on a bench strewn with Christmas lights. The print ads will run in People, Parade, TV Guide and Entertainment Weekly. The campaign also includes radio spots, holiday-themed point of purchase, and 24- and 48-piece product displays. The campaign begins next month.

In this article:
Most Popular