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Guthy-Renker commits to Web

Published on .

Guthy-Renker Internet plans to expand its America's Choice Mall, a shopping site on the Web. GRI will sell space on its mall to tenant merchants. Advertisers will pay a flat fee for proprietary access to ad space in the mall. Rates are undetermined. Additionally, the mall address will be advertised at the end of all Guthy-Renker infomercials. GRI also plans an ad campaign to promote the mall with direct mail, print ads and 30- and 60-second radio spots.

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