Guthy-Renker Internet plans to expand its America's Choice Mal
l, a shopping site on the Web. GRI will sell space on its mall to tenant merchants. Advertisers will pay a flat fee for proprietary access to ad space in the mall. Rates are undetermined. Additionally, the mall address will be advertised at the end of all Guthy-Renker infomercials. GRI also plans an ad campaign to promote the mall with direct mail, print ads and 30- and 60-second radio spots.