WHO ARE THESE GUYS? BUTLER MAKES MARK WITH QUIRKY HUMOR (PART 2 OF 2) (PROFILES)

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Butler, Shine & Stern

10 Liberty Ship Way

Sausalito, Calif., 94965

(415) 331-6049

Formed: June 1993

Principals: John Butler and Mike Shine, creative directors; Greg Stern, president

Billings: $5 million (capitalized fees); $13 million (based on media spending)

Clients: Barilla; The 3DO Co.; Cartoon Network; Miller's Outpost; Virtual World; The Mall at Northgate; Rhino Chasers beer (most handled on a project basis).

John Butler

Title: Creative Director

Age: 33

From: Rochester, N.Y.

Family: Wife, Carie, is freelance designer, and helps out agency; Kirby, a 95-pound rottweiler and sometime agency mascot

Lives in: Mill Valley, Calif.

College: Rochester Institute of Technology (photography); Pratt Institute, Brooklyn, N.Y. (graphic design/advertising)

Resume: Rumrill-Hoyt, New York (1984-85); McCann-Erickson, New York (1985); J. Walter Thompson USA, New York (1986-87); Chiat/Day, New York (1988-91); Goodby, Berlin & Silverstein, San Francisco (1991-93).

Free time: Comic-book fiend; collects models from horror movies

Last book: "Mefisto in Onyx," by Harlan Ellison

Last movie: "Speed"

Mike Shine

Title: Creative Director

Age: 30 (turns 31 on June 24)

From: Syracuse, N.Y.

Family: Wife, Marianne, is a copywriter at Evans Group, but also freelances for Butler Shine; son Riley, 2

Lives in: Mill Valley, Calif.

College: Syracuse University

Resume: Needham Harper Worldwide and DDB Needham, New York (1985-86); Chiat/Day, New York (1987-91); Goodby, Berlin & Silverstein, San Francisco (1991-93).

Free Time: surfing (but not since Riley); rowing; horseback riding

Last book: Latest of 30 Hemingway biographies, which he collects

Last movie: "Four Weddings and a Funeral"

Greg Stern

Title: President/Account Guy

Age: 33

From: Encino, Calif.

Family: Single

Lives in: San Francisco

College: Brown University (political science)

Resume: Trainee and account supervisor, Ogilvy & Mather, New York (1982-86); group account director, O&M Hong Kong (1986-89); managing director, O&M Jakharta (1989-92); group account director, Goodby, Berlin & Silverstein, San Francisco 1992-93).

Free Time: Mountain biking, plays guitar and keyboards

Last book: "The English Patient," By Michael Ondaatje

Last movie: "Serial Mom"

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