FOR GUYS WHO SAY, 'I DO . . . WEAR HAGGAR'

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Men make a commitment in black & white and khaki in spots for Haggar Clothing Co.'s StoneWashed line. The $10 million campaign, tagged "American generations," is running in 31 markets. The b&w commercials feature young couples in restaurants as the men nervously bumble through their marriage proposals. While each guy fumbles for the ring, the camera focuses on his Haggar khakis. The four :30s are the first Haggar work from Foundation, Seattle. SFM Media, New York, handles media. Copywriters/art directors: Lanny French, David
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