Guyville.com (guyville.com), an online entertainment and information resource for men, and Upoc
, a mobile community platform aimed at wireless users ages 15 to 29, agreed to partner to distribute Guyville content on Upoc's wireless network. The partnership will enable Guyville readers and Upoc users to receive relevant content and instant updates on their mobile phones and text pagers. The Co-branded wireless channel will be featured on Guyville as well as upoc.com this fall.
Copyright September 2000, Crain Communications Inc.