Gymboree taps Blazing Paradigm

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Gymboree Corp., Burlingame, Calif., named San Francisco shop Blazing Paradigm as its first agency. The company previously handled advertising in-house. Gymboree is in the process of refashioning the brand image for its ailing chain of 500-plus children's apparel stores and repositioning its chain of franchise and company-operated child play centers in the U.S.

Copyright January 2000, Crain Communications Inc.

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