×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Gymboree taps Blazing Paradigm

Published on .

Gymboree Corp., Burlingame, Calif., named San Francisco shop Blazing Paradigm as its first agency. The company previously handled advertising in-house. Gymboree is in the process of refashioning the brand image for its ailing chain of 500-plus children's apparel stores and repositioning its chain of franchise and company-operated child play centers in the U.S.

Copyright January 2000, Crain Communications Inc.

Most Popular
In this article: