Sales: $7.05 billion, down 1% for fiscal year ended April 27.
Top 5 businesses worldwide: foodservice: 19%; baby food: 10%; ketchups and other sauces: 10%; tuna: 10%; and pet foods: 9%.
Leadership: Anthony J.F. O'Reilly, chairman, president and CEO.
Top U.S. brands: Heinz ketchup, StarKist tuna, Weight Watchers classes and foods, Ore-Ida frozen potatoes, 9-Lives cat food.
U.S. marketing spending: $416.9 million (1993).
Lead agencies: Leo Burnett USA, Chicago; Doig Elliott Schur, New York; Ally & Gargano, New York; Berlin Wright & Cameron, New York; Foote, Cone & Belding, San Francisco.
Recent successes: Asia, where sales are now $800 million, thanks mainly to acquisitions, and are targeted at $1 billion by end of current fiscal year. Also, foodservice and Ore-Ida.
Problem spots: Profit dropped 29% in fourth quarter; particularly hurt were Weight Watchers foods and classes, and StarKist tuna.
1994 challenges: Turn Weight Watchers around, continue international expansion and successfully cut trade spending and promotions to fund new focus on direct marketing.
Source: Advertising Age, company reports