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Hachette, GeoCities partner on auto site

Published on .

Hachette Filipacchi New Media and GeoCities are creating a co-branded version of Hachette's ``Car & Driver Online Buyer's Guide''. ``It's an opportunity for them to sell advertising against branded editorial,'' said James Docherty, president of Hachette Filipacchi New Media, adding, ``For us, it means shared revenue and deeper exposure.''

Copyright January 1999, Crain Communications Inc.

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