The special collectors edition magazine, to be published in September, will celebrate the automaker's 50th anniversary.
CABLE SPECIAL PLANNED
Road & Track, also celebrating its 50th anniversary this year, will host a 1-hour show on the Speedvision cable network, airing in September. Titled "Road & Track Presents Ferrari at Fifty," the cable special will air footage from Ferrari's anniversary celebration staged in Rome this June.
Michelle Berman, VP-group publisher of Hachette's custom publishing group, commissioned the special and said the show will most likely be sponsored by a tire manufacturer.
The publisher will distribute 50,000 copies to Ferrari owners and key subscribers of Hachette's Car & Driver, Elle, Flying, George, Road & Track and Showboats International.
An additional 20,000 copies will be out on newsstands Sept. 15 with a $6.95 cover price.
In addition to Ferrari ads, the magazine will carry about 30 to 40 ad pages from advertisers including Harry Winston Inc. jewelers, Gerard Perraguex watches,