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Haggar enlists Seattle agency

Published on .

Haggar Clothing Co., Dallas, named Foundation, Seattle, as creative agency of record on its estimated $10 million account, succeeding GSD&M, Austin, Texas, without a review. Foundation had worked on projects for Haggar and will break a new campaign in the fall with the tagline, "Haggar, American generations." GSD&M also handled media buying; a new media agency will be announced soon.

Copyright March 1999, Crain Communications Inc.

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