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Haggar, Tide plan promotion

Published on .

Haggar Apparel Co. is teaming up with Procter & Gamble Co. to promote Tide laundry detergent in 250 department stores. Tide samples will be given to customers who purchase one of Haggar's new line of shirts, and hang tags will suggest Tide for washing. A P&G TV spot for the promotion, by Saatchi & Saatchi Advertising, New York, will launch the week of Aug. 20.

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