Stories about the marketing implications of Monica Lewinsky generated 74,120 words of copy and 6 minutes of network news time in the SPINdex sample of influential media outlets during the one-month period leading up to this column.
Stories about the marketing implications of Mark McGwire's new home-run record placed him a close second for the month behind Ms. Lewinsky, but well ahead of the No. 3 story: sports marketer Nike's endorsement travails.
All three generated more media attention than God -- actually, an ad campaign promoting God that broke last month.
Placing fifth was the video of President Clinton's grand jury testimony.