Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Published on .

Two decades ago, the book "The Selling of the President 1968" was a national best-seller. In September 1998, enough was written to fill several books about the un-selling of a president.

Stories about the marketing implications of Monica Lewinsky generated 74,120 words of copy and 6 minutes of network news time in the SPINdex sample of influential media outlets during the one-month period leading up to this column.

Stories about the marketing implications of Mark McGwire's new home-run record placed him a close second for the month behind Ms. Lewinsky, but well ahead of the No. 3 story: sports marketer Nike's endorsement travails.

All three generated more media attention than God -- actually, an ad campaign promoting God that broke last month.

Placing fifth was the video of President Clinton's grand jury testimony.

Most Popular
In this article: