Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Hain to acquire Celestial Seasonings

Published on .

Hain Food Group, Uniondale, N.Y., March 6 announced plans to acquire specialty tea marketer Celestial Seasonings for more than $300 million in stock. The combined company, Hain Celestial Group, will be headed by Irwin Simon, now president-CEO of Hain, who will become chairman, president and CEO. The merger is part of Hain's effort to strengthen its position in the $20 billion natural food market. Last fall, H.J. Heinz Co. acquired a 19.5% stake in Hain. Campbell Mithun Esty, Minneapolis, handles Celestial Seasonings, which spent $10 million on media in 1998.

Copyright March 2000, Crain Communications Inc.

Most Popular
In this article: