×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Hakuhodo creates added-value internet ad

Published on .

TOKYO -- Hakuhodo has created a cyber ad-with- game-attached to run on the Internet.

The company intends to insert the image of a character called Gacharobo on about 10 popular homepages including Infoseek Japan's homepage.

When users click the image, a game will start. When the game is over, an ad for one of the participating sponsors runs for 15 seconds. The company plans to create 14 games and to recruit between five and 10 sponsors. The fee will be $33,000. The scheme is expected to get underway in mid-September.

Copyright August 1997, Crain Communications Inc.

In this article:
Most Popular