HAL RINEY TO CUT 100 FOLLOWING SATURN LOSS

TBWA/Chiat/Day S.F. Office to Stay Open Despite Levi's Exit

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SAN FRANCISCO (AdAge.com) -- Publicis & Hal Riney has begun to lay off as many as 100 of its 300 employees following the loss last week of its $300 million General Motors Corp. Saturn Corp. account, executives familiar with the situation said.

A Publicis & Hal Riney executive confirmed layoffs had begun at the Publicis Groupe shop but would not discuss numbers.

The new Saturn

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agency, Omnicom Group's Goodby, Silverstein & Partners, San Francisco, indicated it would hire about 50 employees over time as the account builds but would not necessarily hire from Publicis ranks.

Separately, Omnicom's TBWA/Chiat/Day will not be closing its San Francisco office following the loss of its $66 million Levi Strauss & Co. account. Layoffs at the shop, however, are likely.

Chuck McBride, the agency's creative director for North America, is expected to stay on to jointly handle Adidas work with the Playa del Rey office.

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