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Hal Riney Explains His Own Best Commercials

Video Excerpts From His 2002 San Francisco Presentation

Published on .

NEW YORK (AdAge.com) -- In October 2002, advertising industry legend Hal Riney received an honorary doctorate from San Francisco's Academy of Art College. As part of that ceremony, he presented an hour-long recap of his career and a point-by-point explanation of his most memorable commercials -- all laced through with tart comments about the advertising industry. The entire performance was captured by a student videographer. That video has been edited down into this nine-minute Ad Age program showing Hal Riney explaining his own best commercials.

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