Half of Fortune 100 use Internet advertising via Double, DoubleClick says

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Online ad network and management company DoubleClick, New York, said more than half of the Fortune 100 companies are now using DoubleClick's DART advertising network, including General Motors, Verizon Communications, Sprint, Motorola, and SBC Communications, for their Internet advertising campaigns. DoubleClick released the information to demonstrate that it has been able to attract online advertising from traditional advertisers, reducing its reliance upon advertising from dot-coms, themselves under pressure to reach profitability. DoubleClick said its revenue from traditional advertisers increased 173 percent from the third quarter of 1999 to 2000.

Copyright January 2001, Crain Communications Inc.

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