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Nearly half of online holiday shopping done at work

Published on .

Surfing for holiday presents is supplanting elections chat at the office water cooler, with nearly half of all online holiday shopping happening during regular work hours, according to Nielsen/NetRatings' Holiday E-Commerce Index, which measures Web shopping in eight product categories. Forty-six percent of online holiday shopping is happening at work, while 54% is done from home, according to the survey conducted for the week ending Dec. 3. Nielsen/NetRatings figures office workers are surfing during their lunch hours or squeezing in a few minutes of shopping after the work day. Nearly all e-tailers saw a surge in shopping this holiday season, but many won their shoppers in the workplace. Online toys site KBKids.com attracted more work shopping than home shopping, with a 61%/39% work-home split. Specialty gift providers RedEnvelope.com and Ashford.com saw a large amount of shopping at work, as did clothing retailer Gap.com. The Nielsen/NetRatings Holiday E-Commerce Index leapt 16% the first week of December, led by specialty gift sites, which increased 80% percent over the prior week. Ashford.com skyrocketed 385% while RedEnvelope.com more than doubled. Value-oriented sites also performed strongly, garnering 53% more shopping trips than the previous week, followed by books/music/video merchants, which grew 22%.

Copyright December 2000, Crain Communications Inc.

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