Hallmark takes stakes in gift sites

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Hallmark.com, a division of Hallmark Cards, has taken an equity stake in Cheryl&Co., a gourmet food and gift retailer. Hallmark said it plans to offer co-branded offerings with Cheryl&Co. and jointly develop products with the retailer for the holidays. Hallmark.com also took an equity position in gift e-tailer RedEnvelope. Hallmark has also formed alliances with Gift Certificate Center and MyFamily.com. Terms of the deals were not disclosed.

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