(April 27, 2001) -- Hallmark Cards selected Interpublic Group of Cos.' McCann Relationship Marketing, New York, to handle its Hallmark Gold Crown loyalty program. MRM
, which also works on Hallmark's Keepsake Ornaments business, will handle consumer targeting, creative strategy and account management; Carlson Marketing Group, Minneapolis, which previously handled the account, retains responsibility for the program's operations including Web site management and programming. -- Cara Beardi
Copyright April 2001, Crain Communications Inc.