Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Published on .

(April 27, 2001) -- Hallmark Cards selected Interpublic Group of Cos.' McCann Relationship Marketing, New York, to handle its Hallmark Gold Crown loyalty program. MRM, which also works on Hallmark's Keepsake Ornaments business, will handle consumer targeting, creative strategy and account management; Carlson Marketing Group, Minneapolis, which previously handled the account, retains responsibility for the program's operations including Web site management and programming. -- Cara Beardi

Copyright April 2001, Crain Communications Inc.

Most Popular
In this article: