In total, the SPINdex sample of influential media outlets devoted 414 stories to the topic of gun marketing generating a SPINdex of 3,975; that made it the biggest marketing story of the month by a margin of more than five to one.
The No. 2 story of the month, the marketing of the new "Star Wars: Episode 1-The Phantom Menace" had some gun- and swordplay of its own, and that type of action contributed to its near-record-setting box office pace, not to mention a Forceful amount of marketing tie-ins.
The anti-marketing story of NBC Sports chief Dick Ebersol's sniping over John Hancock Mutual Life Insurance Co.'s decision to pull out as a sponsor of NBC's coverage of the Olympic Games that earned a No. 3 spot in this month's SPINdex.
The return of Charlie the Tuna as Star-Kist Foods' spokesalbacore swam into fourth place, while the early salvo of regional advertising efforts by potential