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Hanes, L'eggs break campaigns

Published on .

Hanes Hosiery will premiere a new TV and outdoor campaign from Arnell Group, New York, on Monday for Hanes Smooth Illusions Body Contouring pantyhose featuring actress Fran Drescher. A 30-second TV spot will run through December on network shows. Also, 106 outdoor boards will be placed in 22 markets.

Meanwhile, Silken Mist pantyhose from L'eggs begins a TV and print campaign on Monday targeted at single, twentysomething women. The ads, from Saatchi & Saatchi Advertising, New York, will air on network and cable TV and run in magazines such as Glamour, Mademoiselle and Cosmopolitan. Ads feature the time-honored tagline "Nothing beats a great pair of L'eggs."

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