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HANES PUTS ITS (UNDER) WARES ON DISPLAY

Published on .

Hanes socks away some brand equity in a campaign that broke last week for its underwear and socks. Long Haymes Carr, Winston-Salem, N.C., created the advertising for Sara Lee Corp. The TV spot (r.) is filled with homespun scenes of folks in their socks and undies, set to mambo music. Outdoor ads feature models including spokesman Michael Jordan. All the advertising is tagged "Be you." Copywriters: Mike Foley, Byron West. Art director: Andy Desantis. Coming in September magazines are new ads backing the expansion of the Hanes Sport
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